Marketing's Role in Data Analytics
Marketers in the banking sector are well aware of the important role the right data and effective analytics play in maximizing marketing's impact in the organization. Read the blog to gain additional insight into a recent American Bankers Association study on the evolving relationship between marketers and their use of data analytics.
Marketing's Role in Data Analytics
published by Lemington Consulting
Lemington Consulting is an international information technology (I.T.) consulting company specializing in I.T. managed services and I.T. consulting for dynamic businesses, non-profit, and government organizations. With over thirty-five years of professional experience in the all areas of information technology, Lemington brings a high level of expertise to your information technology assets. Our solutions help your organization to facilitate growth, compete more effectively, reduce costs, and work more efficiently. Regional offices in Atlanta, Dallas, Fairfax, Miami, Tampa, and Jacksonville.